CASE STUDY: SUSTAINING DIGITAL HCP ENGAGEMENT IMPACT IN AN EVOLVING CLINICAL LANDSCAPE
In a 5-minute video, see how a pharma-funded digital educational programme for healthcare professionals evolved over 3 years, to:
- Grow and re-engage audiences via a trusted platform
- Introduce expert-led, evidence-based content
- Support disease awareness and treatment decisions
- Reflect a changing treatment landscape
- Evidence knowledge gain and behaviour change
- Use meaningful insights to steer ongoing strategy
- Adapt and scale for longer term engagement impact
Find out how a Learning Zone can support your own HCP engagement strategy