About our approach

DELIVERING VALUABLE MEDICAL EDUCATION WITH IMPACT

Educational content on our global HCP platform, Medthority (www.medthority.com), is designed to support deep learning and decision making in clinical practice. For the benefit of our industry customers and healthcare professional audiences alike, we are laser-focused on making it easy to consume this content.

Focus on meeting learning objectives

Longer-term engagement model

Custom-made solutions

Outcome-focused

Multichannel outreach

Agile, professional and friendly

  • Current

    Up-to-date and date stamped

  • Relevant

    Surfaced based on the customer’s needs.

  • Educational

    Unique learnings

  • Actionable

    Clear how to put into practice and why

  • Trustworthy

    Scientifically accurate, transparent, fair and balanced

  • Engaging

    Interesting, easy to access and consume

  • Social media

    Our social channels are a compliant and effective way to raise awareness and acquire new visitors for client-funded education on Medthority.

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    40%

    of HCPs use social media daily to access scientific information

  • Email

    We keep our Medthority audience up-to-date with the latest content, events, and Learning Zone updates, to encourage re-engagement.

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    84%

    of HCPs consider email important for discovering scientific content

  • Search Engines

    Our Scientific Services team create each piece of educational content on Medthority with SEO in mind, making it easier for HCPs to discover.

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    98%

    of HCPs consider search engines important for discovering scientific content

  • Reciprocal links with Associations

    Links with partnering organisations and faculties helps to boost credibility, SEO, inbound traffic and onward journeys.

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    90%

    of HCPs say endorsement by leading experts influences their decisions to use particular websites

  • Local Affiliates

    We can support your teams in individual markets with localised content/ translations, field-force training, programme updates and flyers for congress and site visits.

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    85%

    of HCPs consider MSLs important for accessing scientific content

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Solutions

REACH, ENGAGE & MEASURE WITH MEDTHORITY

Every educational programme is delivered to reach the right audiences, engage them with the right medical content and measure the right insights; achieving deeper learning for healthcare professionals and better outcomes for patients.

  • Briefing/scoping meetings

    define educational objectives and requirements for success

  • Desk based research

    establish HCP educational needs, behaviour and preferences

  • Faculty relationships

    Recruit and manage Key Opinion Leaders (KOLs) as required

  • Content development

    Created, repurposed, optimised and sequenced

  • Reviews and approval

    With internal quality review and external MLR process as required

  • Technical build

    Publication on Medthority with on-site SEO and sign-posting

  • Audience acquisition

    Multichannel communications including, email and social

  • Analytics and Reporting

    Review of metrics and efficacy with recommendations

  • Programmes evolution

    Updates and additions to drive repeat and deeper engagement

  • OBJECTIVES
    LEARNING ZONE SOLUTIONS
  • PRE-LAUNCH
    Build an audience
    Improve knowledge of disease and unmet needs
    Raise awareness of latest clinical trials and data
    Understand audience needs to steer ongoing education

    Educate HCPs around disease awareness and the unmet needs of patients

    • Compliant content delivered by our Science team and faculty
    • Audience opinion survey can provide insight to steer future content
    • Horizons Article to highlight emerging trends in the therapeutic area
  • LAUNCH
    Address the educational gaps of HCPs
    Raise awareness of new treatment and guidelines
    Differentiate between treatment approaches
    Build credibility, trust and advocacy

    Build knowledge and identify knowledge gaps in the new treatment landscape

    • Guidelines summaries for new treatments or indications
    • Publication digests summarising published clinical trial results
    • Insight articles highlighting latest advances in the field
    • Expert videos with aligned quizzes
  • Post-Launch
    Build and sustain engagement
    Reinforce and consolidate awareness
    Measure immediate educational impact

    Solidify understanding of most relevant topics in the therapeutic area

    • eLearning modules or accredited CME for deep engagement
    • Congress highlights to keep users up-to-date
    • Webinars or expert videos explain practical application in clinical settings
    • Pre- and post-engagement surveys to understand impact on knowledge and behaviour
  • ESTABLISHED
    Maintain therapeutic area relevance
    Address key patient concerns
    Measure long-term educational impact

    Incorporate latest developments, long-term data and patient experiences

    • Podcast series for discussion of relevant issues by experts and patient advocates
    • Symposia highlights for on-demand access to enduring content
    • Quizzes aligned to new content
  • END OF LIFE CYCLE MANAGEMENT (LCM)
    Highlight healthcare system benefits of therapeutics
    Reinforce important behaviours: screening, diagnosis, patient identification, prescribing, patient management
    Build loyalty through support

    Reminder of relevant therapeutic area issues, while maintaining a patient focus

    • Data for long-term effectiveness and safety
    • KOL roundtable discussions on long-term data and differential treatment
    • Case studies to support patient benefits and secondary outcomes
    • Patient materials to share in practice