Published 9 April 2019

The Evolving Role of Websites For Healthcare Professionals

0%

of pharma measure whether their HCP websites activities result in behaviour change

1

in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust

0%

of HCPs visit independent medical websites weekly

0%

of HCPs report high demand for downloadable clinical content

0%

of pharma devote just 10% of their HCP communications budget to web/online activities

Websites provide a crucial role for healthcare professionals (HCPs) and the pharmaceutical industry alike. The opportunities and challenges that they present for informing and engaging are fast evolving. EPG Health, an IQVIA business’ report on ‘The Evolving Role of Websites for Healthcare Professionals’ investigates the what, where, when and how of HCP demand and pharmaceutical industry supply.

Published in 2019, the report is based on surveys conducted with 211 HCPs and 103 pharmaceutical industry professionals. With 115 pages presenting data and interpretations for 80+ questions, the report will help you better understand the digital behaviour and needs of healthcare professionals as well as benchmark your efforts against your peers.

DOWNLOAD THE REPORT FOR FREE