Webinar recording: Cutting Through the Noise with Impactful HCP Education
As time-poor healthcare professionals face a growing torrent of digital interactions, it is becoming increasingly difficult for pharma and its service providers to reach them with the clinically relevant content they demand. Measuring meaningful impact is even harder.
Featuring fresh research findings from EPG Health, this MedComms Networking webinar delivered valuable insight into:
- Evolving HCP content and channel preferences
- Engagement tactics to achieve maximum impact
- Leveraging data to understand HCP needs and behaviour
- A value-driven approach to outcomes measurement
Catch up on the session (below) to hear from – Dr. Andreas Gerloff, Global Head of Medical Customer Excellence, Bayer Pharmaceuticals; Gabor Purman, Patient Advocate Director, Kyowa Kirin; Caroline Halford, Business Development Director for IME, Springer Healthcare; Ben Gallarda, Head of Scientific Services, EPG Health; Jonathan Macdonald, Chief Operating Officer, EPG Health; and (host) Peter Llewellyn, Director, NetworkPharma.
Want more strategy-steering insights into HCP engagement trends, challenges and future outlook?
Download EPG Health’s new multi-stakeholder research report, The Future of HCP Engagement Impact: